Judgment Sampling

Description: Judgment sampling is a non-probability sampling technique where the researcher selects participants based on their own judgment and criteria. Unlike probability sampling methods, where each individual has a known chance of being selected, in judgment sampling the choice is based on the researcher’s experience and knowledge of the subject matter. This technique is particularly useful in situations where specialized knowledge is required or when the population is hard to access. The main characteristics of judgment sampling include subjectivity in participant selection, flexibility in the sampling process, and the ability to obtain detailed information from a specific group. However, it also presents disadvantages, such as the potential for bias in selection and the lack of representativeness of the sample, which can affect the generalization of results. Despite these limitations, judgment sampling remains a valuable tool in qualitative research and exploratory studies, where the depth of information is often prioritized over statistical representativeness.

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