Description: Judgmental Forecasting is a forecasting method based on the judgment and intuition of experts in a specific field. This approach is used to predict future outcomes based on accumulated experience and contextual knowledge of professionals. Unlike quantitative methods that rely on historical data and mathematical models, judgmental forecasting focuses on the subjective interpretation of information. This method is especially valuable in situations where data is scarce or difficult to quantify, allowing experts to make informed predictions based on their understanding of the environment and market trends. The main characteristics of judgmental forecasting include its flexibility, the ability to adapt to unexpected changes, and the integration of multiple perspectives. Additionally, this approach can be complemented with data analysis techniques to improve prediction accuracy. In an increasingly complex and dynamic world, judgmental forecasting has become relevant in various industries, from business planning to project management, where intuition and expert knowledge are crucial for strategic decision-making.
