Description: A key account is a customer that is of great importance to a business. These accounts often represent a significant portion of the company’s revenue and therefore require a special focus on relationship management. Key accounts are those that, due to their size, purchasing volume, or growth potential, are considered strategic for the long-term success of the organization. Key account management involves a deep understanding of the customer’s needs and expectations, as well as the ability to offer tailored solutions that strengthen the business relationship. This approach not only seeks to maintain customer loyalty but also to maximize the value that can be derived from the relationship. Companies often assign dedicated teams to key account management, who work closely with the customer to ensure their needs are met and business opportunities are leveraged. In summary, key accounts are fundamental to a company’s business strategy, as their success can significantly influence the stability and growth of the business.
