Description: The term ‘Lapse’ refers to a period of time during which a specific condition is not met. In the context of e-commerce, this concept can be crucial for managing promotions, discounts, and sales conditions. A lapse can be interpreted as an interval during which certain business rules do not apply, allowing merchants to establish grace periods or exceptions in their sales policies. For example, a lapse could be used to define a time when a customer cannot access a discount, or to set a period during which a product is not available for purchase. Proper management of these lapses is essential for optimizing marketing and sales strategies, ensuring that conditions are effectively met and that customers have a smooth shopping experience. In summary, the concept of lapse in e-commerce is essential for planning and executing commercial strategies, allowing sellers to set temporal limits that regulate the availability and conditions of their products and services.
