Description: The launch phase is a crucial moment in the product lifecycle, especially in the realm of e-commerce and digital products. This stage refers to the process in which a product, whether software, an update, or a new feature, is officially presented to the public. During this phase, marketing and communication strategies are implemented to generate anticipation and attract users. It is a period where the goal is to maximize the product’s visibility and ensure that users understand its features and benefits. The launch phase not only involves the product’s availability but also the preparation of the necessary infrastructure to support user traffic and interactions. Additionally, final tests are conducted to ensure everything functions correctly and to resolve any potential errors before the product is available to the general public. In the context of various e-commerce platforms, this phase may include the launch of new versions, additional modules, or improvements in user experience, which can significantly influence customer satisfaction and the commercial success of online stores using this technology.
