Description: Lead conversion is the process by which a potential customer, who has shown interest in a product or service, is transformed into a real customer who makes a purchase. This process is fundamental in e-commerce, as it involves a series of strategies and tactics designed to guide the user through the sales funnel, from the first contact to the final transaction. Lead conversion not only refers to the sale itself but also to the creation of a lasting relationship with the customer, fostering loyalty and repeat purchases. To achieve effective conversion, companies use various tools and techniques, such as email marketing, conversion rate optimization (CRO), the use of effective landing pages, and audience segmentation. Measuring the conversion rate is crucial, as it allows companies to assess the effectiveness of their marketing strategies and make necessary adjustments to improve results. In an increasingly competitive digital environment, lead conversion has become a key indicator of commercial success, as a high conversion rate can mean a significant increase in revenue and profitability for a business.
