Description: Licensing strategies are plans developed to manage and optimize licensing agreements, which are essential in the technological and business realm. These strategies allow organizations to maximize the value of their intangible assets, such as patents, software, and trademarks, by establishing clear and beneficial conditions for the use of these resources. Through a structured approach, companies can decide how and when to license their products, as well as to whom to grant those rights. Licensing strategies may include selecting licensing models, identifying target markets, and assessing associated risks. Additionally, they are crucial for ensuring compliance with existing regulations and norms, helping to prevent legal conflicts and protect intellectual property. In an ever-evolving technological environment, these strategies become increasingly relevant, as they enable companies to adapt to market changes and disruptive innovations, thus ensuring their competitiveness and long-term sustainability.
