Description: The ‘Payment by link’ is a payment method that allows users to make transactions through a link sent via email or messaging. This system has become increasingly popular due to its simplicity and convenience for both merchants and consumers. By using a payment link, sellers can facilitate the purchasing process without needing to integrate a complex payment system into their website. Users simply click on the link, which redirects them to a secure payment platform where they can complete the transaction. This method is especially useful for small businesses, freelancers, and entrepreneurs looking for a quick and efficient way to receive payments. Additionally, ‘Payment by link’ offers a smooth user experience, as it eliminates the need to enter payment information on multiple platforms, which can be a barrier for some consumers. In summary, ‘Payment by link’ represents a modern and accessible solution for facilitating online transactions, adapting to the needs of a constantly evolving market.
History: The concept of ‘Payment by link’ began to gain popularity in the late 2010s, in a context where e-commerce and digital transactions were on the rise. With the growth of online payment platforms like PayPal, Stripe, and Square, merchants began looking for simpler ways to receive payments without needing a full website. In 2014, PayPal introduced its ‘payment link’ option, allowing users to send a link to their customers to facilitate transactions. Since then, other platforms have followed suit, expanding the functionalities and security of this method.
Uses: The ‘Payment by link’ is primarily used in e-commerce, where sellers can send payment links to their customers via email, SMS, or messaging apps. It is also common in freelance services, where professionals can request payments quickly and easily. Additionally, it is used in various contexts such as events and fundraising, allowing organizers to receive donations or ticket payments without complications.
Examples: A practical example of ‘Payment by link’ is a photographer sending a link to their clients to pay for a photo session. Another case is an event organizer using a link to sell tickets to a concert. It can also be seen in crowdfunding platforms, where project creators send links to receive contributions.
