Description: The Logic of Innovation refers to a set of principles and practices that foster creativity and innovation in projects, especially in dynamic and changing work environments. This logic is based on the premise that innovation is not an isolated event but a continuous process that can be systematized and optimized. Agile methodologies, such as Scrum and Kanban, are examples of approaches that incorporate the Logic of Innovation, allowing teams to quickly adapt to new ideas and market changes. Through short development cycles, constant feedback, and multidisciplinary collaboration, the aim is to maximize the value delivered to the customer and foster an environment where ideas can flourish. The Logic of Innovation also emphasizes the importance of experimentation and learning, encouraging teams to test new solutions and learn from failures. In this context, creativity becomes an essential asset, and an organizational culture that values diverse thinking and openness to new perspectives is promoted. In summary, the Logic of Innovation is a comprehensive approach that seeks to transform the way projects are managed, driving creativity and adaptability as key engines of success.
