Description: Loss Prevention refers to a set of strategies and measures implemented to prevent data loss, as well as to ensure the privacy and protection of sensitive information. This concept encompasses various practices aimed at safeguarding the integrity, availability, and confidentiality of data in diverse environments, including personal, business, and cloud settings. Data loss prevention involves the implementation of technologies such as automatic backups, disaster recovery systems, and encryption tools. On the other hand, privacy and data protection focus on ensuring that users’ personal information is protected from unauthorized access and that it is handled in accordance with current regulations, such as the General Data Protection Regulation (GDPR) in Europe. In an increasingly digitalized world, where information becomes a valuable asset, loss prevention becomes crucial to avoid financial, legal, and reputational damages. Organizations must adopt a proactive approach, educating their employees on best security practices and utilizing advanced technologies to mitigate risks. In summary, loss prevention is essential to maintain user trust and business continuity in an environment where threats to data security are becoming increasingly sophisticated.