Description: Mobile Customer Relationship Management (M-CRM) is a strategy that allows companies to manage their interactions with customers through mobile devices. This approach is based on the use of mobile applications and platforms that facilitate the collection and analysis of data on customer behavior and preferences. M-CRM enables organizations to provide a more personalized and efficient service, enhancing the customer experience and fostering loyalty. Key features include real-time accessibility, the ability to send push notifications, integration with social networks, and the capability to perform data analysis on the go. The relevance of M-CRM lies in the increasing use of mobile devices in everyday life, prompting companies to adapt their marketing and customer service strategies to leverage this trend. By implementing M-CRM, businesses can interact with their customers more effectively, optimizing their sales and marketing processes, and ultimately increasing profitability.
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