Description: Personal data management refers to the process of collecting, storing, and using information that identifies an individual, ensuring that it is done in compliance with privacy laws and regulations. This process is fundamental in an increasingly digital world, where personal information becomes a valuable asset for businesses and organizations. Proper management of this data involves not only secure collection and storage but also the implementation of policies that ensure user consent, transparency in the use of information, and protection against unauthorized access. Privacy and data protection are essential for maintaining consumer trust and complying with regulations such as the General Data Protection Regulation (GDPR) in Europe. Furthermore, personal data management encompasses the secure deletion of information when it is no longer needed, as well as the ability for individuals to access their own data and request corrections or deletions. In summary, personal data management is a critical component of business ethics and social responsibility, seeking to balance technological innovation with respect for individual privacy.
History: Personal data management has evolved significantly since the 1970s, when concerns about privacy began to emerge in the context of computing and data storage. One of the most important milestones was the creation of the Privacy Act of 1974 in the United States, which established basic principles for the collection and use of personal data by the government. Internationally, the Council of Europe’s Convention 108, adopted in 1981, was one of the first legal instruments addressing personal data protection. With the rise of the Internet and digitalization in the following decades, the need for stricter regulation became evident, leading to the implementation of the GDPR in 2018, which is considered one of the most comprehensive frameworks for personal data protection in the world.
Uses: Personal data management is used in a variety of contexts, including digital marketing, where companies collect information about consumers to personalize their offers and enhance the customer experience. It is also crucial in many sectors, such as healthcare, where sensitive patient data is handled that requires a high level of protection. Additionally, organizations use personal data management to comply with legal regulations and avoid penalties, as well as to strengthen customer trust by demonstrating a commitment to privacy and information security.
Examples: An example of personal data management is the use of cookies on websites, which allow companies to track user behavior and offer personalized content. Another case is the handling of customer data on e-commerce platforms, where data such as shipping addresses and purchase preferences are collected and stored to facilitate future transactions. In various sectors, electronic medical records are an example of how personal data is managed, ensuring privacy and security through controlled access systems.
