Description: Market share analysis is the process of evaluating a company’s share in the total market of its products or services. This analysis allows organizations to understand their competitive position relative to other market players, which is crucial for strategic decision-making. Market share is typically expressed as a percentage and is calculated by dividing a company’s sales by the total market sales over a given period. This indicator not only reflects a company’s ability to attract customers but can also be an indicator of its financial health and growth potential. A thorough market share analysis can reveal trends in consumer behavior, identify expansion opportunities, and help companies adjust their marketing and sales strategies. Additionally, it enables companies to anticipate competitive moves and adapt to changes in the market environment. In an increasingly competitive business world, market share analysis has become an essential tool for strategic planning and performance evaluation.