Description: Measure Aggregation is a fundamental process in data analysis that involves summarizing and consolidating measure values in visualization tools. This process allows analysts and data users to gain a clearer and more understandable view of large volumes of information. The most common aggregation functions include sum, average, count, minimum, and maximum, among others. By applying these functions, data is transformed into meaningful metrics that facilitate informed decision-making. For example, instead of visualizing each individual transaction in a sales dataset, aggregation allows for displaying total sales by month or average sales per customer, helping to identify trends and patterns. Measure aggregation not only enhances data readability but also optimizes query performance by reducing the amount of information that needs to be processed and visualized. In summary, measure aggregation is an essential tool for any data analyst looking to extract valuable insights from complex datasets.