Description: Mobile Augmented Reality (MAR) refers to the integration of digital elements into the real world through mobile devices, such as smartphones and tablets. This technology combines the perception of the physical environment with digital information, creating an interactive and enriched experience for the user. MAR uses the device’s camera and sensors to overlay graphics, sounds, and other data in real-time, allowing users to interact with their surroundings in innovative ways. Its relevance lies in its ability to transform how we perceive and relate to the world, facilitating the visualization of additional information and enhancing decision-making. The integration of artificial intelligence (AI) in MAR further enhances this experience, enabling more accurate recognition of objects and environments, as well as personalization of interactions. This opens up a range of possibilities in various fields, including education, entertainment, industry, and medicine, where digital information can be used to improve understanding and efficiency in everyday tasks.
History: Augmented Reality has its roots in the 1960s, but Mobile Augmented Reality began to gain popularity with the rise of smartphones in the 2000s. In 2009, the Layar app was launched as one of the first mobile augmented reality platforms, allowing users to see digital information overlaid on their environment through their device’s camera. Since then, the technology has rapidly evolved, with advancements in hardware and software enabling more immersive and accurate experiences.
Uses: Mobile Augmented Reality is used in various applications, including gaming, education, tourism, marketing, and design. In the educational field, it allows students to interact with digital content in a more dynamic way. In tourism, it provides information about historical sites and attractions through real-time visualization. In marketing, it is used to create interactive experiences that engage consumers.
Examples: Examples of Mobile Augmented Reality include Pokémon GO, which allows players to capture virtual creatures in the real world, and applications like IKEA Place, which enables users to visualize furniture in their homes before purchasing. Another application is Google Lens, which uses AI to identify objects and provide relevant information to the user.
