Description: The concept of ‘multi-product’ refers to the ability to sell multiple products in a single transaction across various e-commerce platforms. This functionality allows merchants to offer product bundles, combinations, or sets that customers can purchase together, thus facilitating a more efficient and appealing shopping experience. Products can be physical, digital, or a mix of both, and can be grouped in various ways, such as by categories, prices, or features. This strategy not only enhances user experience by simplifying the purchasing process but can also increase the average order value, as customers are more likely to buy more when presented with related product offers. Additionally, the use of ‘multi-product’ allows merchants to customize their offers and promotions, adapting to the needs and preferences of their clientele. In summary, the ‘multi-product’ approach is a powerful tool for optimizing sales and improving customer satisfaction by providing a convenient way to purchase multiple items in a single transaction.
