Description: Multimedia content includes various forms of media, such as text, audio, images, and video, used in various applications, including augmented reality. This type of content is characterized by its ability to combine different formats to create interactive and immersive experiences. In the context of augmented reality (AR), multimedia content overlays the real world, enriching the user’s perception by integrating digital elements into their physical environment. AR allows users to interact with these elements dynamically, transforming the way information is consumed. For example, by pointing a mobile device at an object, the user can see additional information, animations, or graphics that complement what they are observing. This interactivity and the fusion of digital with physical are distinctive features of multimedia content in AR, making it a powerful tool for education, entertainment, and advertising. The ability to customize and adapt multimedia content to the user’s needs is also a key aspect, allowing for unique and personalized experiences that can capture attention and enhance information retention.