Description: A ‘New Customer’ refers to a user who has recently registered on an e-commerce platform or made their first purchase. This term is fundamental in the realm of digital commerce, as it represents a valuable opportunity for businesses to establish long-lasting relationships with their consumers. New customers are often the target of specific marketing strategies designed to convert their initial interest into long-term loyalty. Characteristics of a new customer include the lack of purchase history, which means that companies must strive to provide an exceptional user experience from the very first contact. This can include special promotions, personalized customer service, and a streamlined purchasing process. Attracting new customers is crucial for the growth of any business, as it not only increases sales but can also contribute to building a customer database that can be used for future marketing campaigns. Managing new customers is facilitated through tools that allow tracking their behavior, preferences, and needs, helping businesses tailor their offerings and enhance the user experience.
