Description: A new feature refers to an addition or improvement to a product or service that enhances its functionality. This concept is fundamental in product development, as it allows companies to innovate and adapt to the changing needs of consumers. New features can range from advanced technical characteristics to improvements in usability and user experience. For example, in software, a new feature could be the integration of artificial intelligence to personalize the user experience, while in various products, it could be the incorporation of more sustainable materials or technologies that increase efficiency. The implementation of new features not only aims to meet market expectations but also to anticipate them, thus creating a competitive advantage. Additionally, user feedback plays a crucial role in this process, as companies often base their developments on the suggestions and needs expressed by their customers. In summary, a new feature is a key element in the evolution of products and services, reflecting companies’ commitment to innovation and continuous improvement.