Description: New metrics represent innovative approaches to evaluating performance and success in business, adapting to a constantly changing business environment. As companies evolve, so do the ways in which their effectiveness is measured. These metrics go beyond traditional indicators, such as profits and sales, incorporating qualitative and quantitative aspects that better reflect the current market reality. For example, they may include customer satisfaction metrics, social media engagement, or the social and environmental impact of a company. The importance of these new metrics lies in their ability to provide a more holistic view of business performance, allowing organizations to make more informed and strategic decisions. Additionally, they promote transparency and accountability, aspects increasingly valued by consumers and investors. In a world where innovation and adaptability are key, new metrics become essential tools for guiding companies toward sustainable success.