Description: The development of new products is the process of bringing a new product to market, encompassing everything from the conception of the idea to its launch and subsequent commercialization. This process involves a series of critical stages, including market research, product design, prototyping, testing, and production. Process management is essential in this context, as it optimizes each phase of development, ensuring deadlines are met and quality is maintained. Agile methodologies, such as Scrum or Kanban, have gained popularity in new product development, as they promote flexibility and adaptation to rapid changes in customer requirements. Software project management, on the other hand, focuses on the planning, execution, and monitoring of technological projects, ensuring they align with the organization’s strategic objectives. Together, these disciplines enable companies to innovate effectively, respond to market needs, and enhance their competitiveness.