Description: The launch of a new product in the market is a strategic process that involves the introduction of an innovative item or service designed to meet the needs and desires of consumers. This process is not limited to the presentation of the product but encompasses a series of activities including market research, product development, marketing strategy creation, and distribution planning. A successful launch can generate a significant impact on brand perception and sales, becoming a key event for companies. Careful planning and effective execution are essential to maximize visibility and acceptance of the new product. Additionally, the launch may include advertising campaigns, promotions, and events that attract the attention of the target audience. In the context of commerce, the launch of a new product can leverage various platforms to reach a broader audience, facilitating direct interaction with consumers and allowing for immediate feedback. In summary, the launch of a new product is a critical component in a company’s growth strategy, aiming not only to introduce something new to the market but also to establish a meaningful connection with consumers.
