Description: New services in the ‘Upstart’ category refer to those that have been recently developed or introduced to the market, often driven by technological innovations and changes in consumer needs. These services tend to be disruptive, offering fresh and efficient solutions that challenge traditional offerings. The main characteristic of Upstart services is their ability to quickly adapt to market demands, leveraging emerging technologies such as artificial intelligence, machine learning, and the sharing economy. Additionally, these services often focus on user experience, aiming to simplify processes and enhance accessibility. The relevance of new services lies in their potential to transform entire industries, from transportation to education, by introducing business models that prioritize flexibility and personalization. In a world where speed and innovation are essential, Upstart services represent a response to the need for more agile and effective solutions, marking a trend towards a future where technology and creativity intertwine to deliver real value to consumers.