Description: The term ‘No Show’ refers to a customer who fails to attend a scheduled appointment, whether in an e-commerce context or in face-to-face services. This phenomenon can have a significant impact on the planning and resource management of businesses. In e-commerce, although the nature of interactions is different from that of in-person services, the concept remains relevant, especially in situations where consultations, product demonstrations, or personalized services are scheduled. Failure to show up can result in economic losses, as companies often dedicate time and resources to prepare for these appointments. Additionally, it can affect the customer experience, as other customers may have wanted to occupy that slot. Therefore, understanding and managing no-show rates is crucial for optimizing operational efficiency and improving customer satisfaction. Companies can implement strategies such as automated reminders, cancellation and rescheduling policies, and data analysis to identify behavioral patterns among customers who tend to not show up, allowing them to make informed decisions to minimize this issue.
