Description: The offer in the context of e-commerce refers to a specific proposal to sell goods or services at a set price or under particular conditions. This concept is fundamental in the realm of commerce, as it establishes the basis for commercial transactions. Offers can vary in nature, from temporary discounts to special promotions aimed at attracting consumers. In e-commerce, offers are a key tool for capturing customer attention, incentivizing purchases through attractive prices or favorable conditions. The main characteristics of an offer include its duration, price, quantity of available products, and any applicable conditions, such as the need for a promotional code or limitations to certain products. The relevance of offers lies in their ability to influence consumer behavior, generating a sense of urgency and encouraging the purchase decision. In a digital environment, offers can be easily communicated through various online channels, such as emails, social media, and online ads, allowing businesses to reach a broader and more diverse audience.
