Description: Offer management in e-commerce refers to the process of creating and managing special promotions and discounts offered to consumers. This process is essential for attracting customers, increasing sales, and improving product visibility in a highly competitive market. Offer management involves strategic planning of discounts, customer segmentation, selection of products to promote, and evaluation of the impact of campaigns. Offers can vary from percentage discounts and special prices for a limited time to ‘buy one get one free’ promotions. Proper implementation of these strategies can not only boost short-term sales but also foster long-term customer loyalty. Additionally, offer management relies on technological tools that automate processes, analyze sales data, and adjust strategies in real-time, resulting in a more personalized and effective shopping experience for the consumer. In summary, offer management is an essential component of e-commerce that seeks to maximize commercial performance through well-designed and executed promotional tactics.
