Description: Oriented Design is an approach that prioritizes the goals and needs of the user in the process of creating products, services, or systems. This approach is based on the premise that the best way to design something is to deeply understand the end users, their behaviors, desires, and problems. Through research and empathy, designers can create solutions that are not only functional but also provide a satisfying and meaningful experience. Key characteristics of Oriented Design include constant iteration, where testing and adjustments are made based on user feedback, and multidisciplinary collaboration, which brings together experts from different fields to address a problem from multiple perspectives. This approach is especially relevant in today’s context, where personalization and user experience are fundamental to the success of any product or service. By focusing on the user, Oriented Design not only improves usability but also fosters innovation, as it allows designers to explore creative solutions that truly resonate with market needs.
