Description: Page optimization is the process of improving the performance of a specific web page, aiming to provide a smoother and more efficient user experience. This process involves a series of techniques and strategies that seek to reduce loading times, enhance interactivity, and ensure that content displays properly across various devices and browsers. Page optimization focuses not only on speed but also on usability and accessibility, ensuring that users can navigate without difficulties. Key features of page optimization include image compression, CSS and JavaScript file minimization, caching implementation, and the use of content delivery networks (CDNs). The relevance of this practice lies in the fact that optimal web performance not only enhances user satisfaction but also influences search engine rankings, as search algorithms value speed and user experience as key factors for page ranking. In a digital environment where competition is fierce, page optimization becomes an essential element for any digital marketing and web development strategy.
