Description: Page performance in the context of e-commerce refers to the effectiveness of a website in achieving its business objectives, particularly in terms of conversions. This includes the site’s ability to attract visitors, maintain their interest, and ultimately convert them into customers. Good performance involves not only an attractive and functional design but also fast loading times, intuitive navigation, and relevant content that resonates with the target audience. Optimizing page performance is crucial, as a slow or difficult-to-use site can lead to high abandonment rates and, consequently, significant sales losses. Additionally, page performance is measured through metrics such as conversion rate, time spent on the site, and bounce rate, which provide a clear insight into how users interact with the platform. In a competitive environment like e-commerce, where consumers have multiple options at their disposal, ensuring high page performance becomes a determining factor for the success of an online business.
