Description: Performance trends refer to the patterns observed in a business’s performance metrics over time. These metrics can include key performance indicators (KPIs) such as sales, costs, customer satisfaction, and operational efficiency. Analyzing these trends allows organizations to identify areas for improvement, anticipate market changes, and make informed decisions. Performance trends are fundamental to business intelligence, as they provide a clear view of how a company is performing against its goals and in relation to its competitors. Additionally, they help businesses adapt to market dynamics by optimizing their strategies and resources. The ability to interpret and act on these trends is crucial for maintaining competitiveness and fostering sustainable growth in an increasingly complex and changing business environment.
