Description: Physical data loss refers to the loss of information stored on storage devices due to physical damage or destruction of these devices. This phenomenon can occur for various reasons, such as mechanical failures, natural disasters, accidents, or hardware wear. Data loss can be devastating, especially in business environments where information is critical for daily operations. The nature of physical loss implies that, unlike logical loss, where data can be recovered through software, recovery in this case can be extremely difficult or even impossible. Preventing physical data loss is essential and is achieved through practices such as regular backups, using redundant storage devices, and implementing physical security measures to protect equipment. Awareness of the importance of data integrity and investment in recovery technologies are also key components in the data loss prevention strategy. In an increasingly digital world, where information is one of the most valuable assets, physical data loss represents a significant risk that must be managed effectively.