Description: Potential refers to the inherent capacity or ability for growth, development, or future success. This concept is fundamental in various areas, including business development and the ethics of artificial intelligence (AI). In the business context, potential translates to an organization’s ability to innovate, expand, and adapt to changing market conditions. Companies that recognize and nurture their potential can seize opportunities, optimize resources, and maximize performance. On the other hand, in the realm of AI ethics, potential relates to the technology’s capabilities to transform society, as well as the risks and responsibilities associated with its implementation. Understanding potential, both in business development and AI ethics, is crucial for making informed decisions that promote sustainable and responsible growth. In summary, potential is a concept that encompasses the possibility of achieving significant accomplishments and the impact these can have on the future, serving as a key driver for innovation and progress across various domains.