Description: The presale of NFTs refers to the practice of offering non-fungible tokens to buyers before their official launch. This process allows creators and developers to generate interest and secure initial sales, often at a discounted price compared to what they will have once launched to the public. Presales are a common strategy in the NFT world, where scarcity and exclusivity are key factors influencing a token’s value. By offering a presale, creators can reward early adopters and foster a loyal community around their project. Additionally, these sales can help fund project development, as the raised funds are used to cover production costs, marketing, and other associated expenses. In this context, buyers not only acquire an NFT but also become part of a broader experience, often with access to exclusive content, events, or additional benefits. Thus, the presale is not just a sales mechanism but also a way to build community and generate a sense of belonging among collectors and NFT enthusiasts.
History: The presale of NFTs began to gain popularity in 2020, coinciding with the rise of non-fungible tokens and their adoption across various platforms. One significant milestone was the launch of ‘CryptoPunks’ in 2017, which, although not conducted as a traditional presale, laid the groundwork for building communities around NFTs. As the NFT market grew, presales became a common strategy for projects looking to fund themselves and generate interest before their official launch.
Uses: Presales are primarily used to fund NFT projects, generate interest, and create a community of loyal followers. They also allow creators to set an attractive initial price to entice early buyers, who can benefit from a lower price before the NFT is offered to the general public. Additionally, these sales may include extra benefits, such as exclusive access to events or content, enhancing their appeal.
Examples: A notable example of NFT presale is the ‘Bored Ape Yacht Club’ project, which conducted a presale for its initial NFTs, generating significant interest and an active community. Another case is ‘World of Women’, which also utilized a presale to attract collectors and build a solid base of followers before its official launch.
