Description: Privacy advocacy refers to the act of promoting and protecting individuals’ privacy rights, ensuring that their personal information and sensitive data are treated with respect and security. This concept encompasses a series of principles and practices aimed at safeguarding individuals’ autonomy in managing their information, especially in an increasingly digital world. Privacy advocacy involves the implementation of regulations and policies that limit unauthorized access to personal data, as well as the creation of mechanisms that allow individuals to control how their information is collected, used, and shared. In a context where privacy violations are becoming more common, privacy advocacy becomes a fundamental pillar for trust in digital relationships, both among individuals and between citizens and governments. The importance of this advocacy lies not only in protecting personal information but also in promoting an environment where human rights are respected and transparency is encouraged. In summary, privacy advocacy is essential to ensure that individuals can live and act freely, without fear of surveillance or misuse of their personal information.