Description: Privacy maintenance in the context of e-commerce security refers to the practices and measures implemented to protect users’ personal information during online transactions. This includes the collection, storage, and use of sensitive data such as names, addresses, credit card numbers, and other identifying information. Privacy is a critical aspect of e-commerce, as consumers must trust that their data will be secure and not misused. Key features of privacy maintenance include the use of encryption to protect information during transmission, clear policies on data handling, and the implementation of robust security measures to prevent unauthorized access. Additionally, it is essential for companies to inform users about their privacy practices and provide options for controlling their personal information. The relevance of maintaining privacy in e-commerce lies in the growing consumer concern about data security, which can influence their decision to make online purchases. A strong focus on privacy not only protects consumers but also strengthens the company’s reputation and fosters customer loyalty.
