**Description:** The Privacy Shield is a framework designed to protect personal data in transatlantic exchanges between the European Union and the United States. This agreement aims to ensure that companies handling personal data of European citizens comply with data protection standards equivalent to those established by European legislation. The Privacy Shield focuses on principles such as transparency, purpose limitation, data minimization, and security, ensuring that data is handled responsibly and ethically. Additionally, it establishes mechanisms for dispute resolution and oversight of data handling practices, reinforcing trust in the flow of information between both regions. Its relevance has increased in an increasingly digital world, where privacy protection and data security are fundamental to business relationships and consumer trust.
**History:** The Privacy Shield was established in 2016 as a replacement for the Safe Harbor agreement, which was declared invalid by the European Court of Justice in 2015 due to concerns about data protection in the U.S. However, in 2020, the Privacy Shield was also annulled by the same court, leading to the search for new solutions for data transfer between the EU and the U.S.
**Uses:** The Privacy Shield is primarily used by companies operating on both sides of the Atlantic that need to transfer personal data of European citizens to the U.S. for business purposes, such as marketing, data analysis, and cloud services.
**Examples:** An example of the use of the Privacy Shield is a U.S. software company that offers cloud services to European clients and needs to transfer user data to provide support and improve its services.
