Description: Proactive measures in data loss prevention are strategic actions implemented before an incident occurs that could compromise the integrity, availability, or confidentiality of information. These measures aim to anticipate potential threats, thereby minimizing the risk of data loss. They are based on identifying vulnerabilities and implementing appropriate controls to protect sensitive information. Proactive measures can include data encryption, regular backups, employee training in security practices, and the implementation of access control policies. By adopting a proactive approach, organizations not only protect their information assets but also foster a culture of security that can prevent future incidents. The relevance of these measures lies in their ability to reduce the impact of data breaches, which can result in significant financial losses, reputational damage, and legal issues. In an increasingly digitalized world, where data is a valuable resource, the implementation of proactive measures becomes an imperative need for any entity handling critical information.