Description: Process design is the activity of defining the structure, activities, and resources of a process, aiming to optimize its functioning and align it with the strategic objectives of an organization. This approach involves a deep understanding of the interactions between the different stages of the process, as well as the human, technological, and material resources needed for its execution. An effective process design not only seeks operational efficiency but also considers the quality of the final product or service, customer satisfaction, and adaptability to changes in the environment. Key characteristics of process design include clarity in defining roles and responsibilities, identifying bottlenecks, and implementing metrics to evaluate performance. The relevance of process design lies in its ability to transform how organizations operate, enabling continuous improvement and agile responses to market demands. In an increasingly competitive business world, process design becomes an essential tool for innovation and organizational sustainability.