Description: Product bundling is a marketing and sales strategy that involves offering multiple products together as a single package. This practice not only facilitates purchasing for the consumer but can also increase the perceived value of the offer. By bundling products, companies can encourage customers to buy more items than they initially intended, which can lead to a significant increase in sales. Additionally, bundling can help reduce shipping costs and enhance the customer experience by simplifying the purchasing process. Bundles can vary in composition, from complementary products that are used together, such as a mobile phone and a case, to product packages that offer a variety of options, like a set of beauty products. This strategy is particularly relevant in e-commerce, where consumers seek convenience and value in their purchases. Product bundling can also be used to clear inventory by offering discounts on packages that include less popular items alongside more in-demand ones, helping businesses optimize their stock and maximize revenue.
