Description: Product development in the realm of collaboration platforms refers to the comprehensive process of bringing technological solutions to market that facilitate interaction and teamwork among individuals and teams. This process encompasses several stages, starting with idea generation, where user needs are identified and innovative solutions are conceptualized. Next, design takes place, involving the creation of prototypes and planning for user interface and experience. Subsequently, implementation occurs, where functionalities are developed and testing is conducted to ensure product quality. Finally, marketing plays a crucial role in promoting the product, ensuring it reaches its target audience and is properly positioned in the market. Collaboration platforms, as tools that enable communication and teamwork, are essential in modern work environments where efficiency and connectivity are paramount. This development not only focuses on technology but also on understanding team dynamics and organizational culture, making it a multidisciplinary process that combines technical, creative, and strategic aspects.