Description: Product differentiation is the process by which a company seeks to distinguish its product from other similar ones in the market, making it more attractive to consumers. This process involves highlighting unique features, benefits, or attributes that are not found in competing products. Differentiation can encompass various aspects, such as design, quality, customer service, technology, branding, and user experience. In the context of e-commerce, product differentiation becomes crucial, as consumers have access to a wide variety of options and can easily compare prices and features. Therefore, companies must find innovative ways to highlight their products, whether through detailed descriptions, high-quality images, customer reviews, or even through product customization. Differentiation not only helps attract new customers but can also foster customer loyalty, as consumers tend to prefer brands that offer something unique or superior. In a competitive environment where options are abundant, product differentiation becomes an essential strategy for achieving success and long-term sustainability in the market.
