Description: A product is an item or service offered to customers for purchase, which can satisfy a need or desire. Products can be tangible, such as a mobile phone or a book, or intangible, such as a subscription service or a professional consultation. The nature of a product implies that it must have characteristics that differentiate it from others in the market, such as quality, design, functionality, and price. Additionally, products can be classified into different categories, such as consumer goods, industrial goods, services, and digital products. The relevance of a product lies in its ability to solve problems or improve consumers’ lives, which in turn drives demand and economic growth. In the context of e-commerce, products are the core of transactions, and their presentation, description, and availability are crucial for attracting and retaining customers. Product management also involves a life cycle that encompasses development and launch to eventual decline in the market, requiring effective marketing and sales strategies to maximize success.
