Description: A product line refers to a set of related products that are developed and marketed under a common strategy. This strategy can encompass aspects such as design, functionality, target market, and branding. Product lines allow companies to offer a variety of options to their customers, facilitating the satisfaction of different needs and preferences. Additionally, by grouping products under the same line, companies can optimize their production and marketing processes, achieving economies of scale and greater coherence in brand communication. Product lines are particularly relevant in the context of agile methodologies, where flexibility and adaptability are essential. In this framework, teams can iterate and continuously improve the products within a line, quickly responding to market changes and user needs. Effective management of a product line involves a deep understanding of the lifecycle of each product, as well as the ability to innovate and adjust the offering based on customer feedback and industry trends.
