Description: Product management is the process of managing the product lifecycle from conception to sale. This comprehensive approach encompasses various stages, including market research, product development, marketing strategy, distribution, and performance analysis. Product management involves coordinating multiple disciplines, such as design, engineering, marketing, and sales, to ensure that the product not only meets customer expectations but also aligns with the company’s business objectives. Key features of product management include identifying market opportunities, defining product requirements, planning launches, and continuously evaluating product performance in the market. The relevance of this discipline lies in its ability to maximize product value and ensure its success in a competitive environment, where consumer needs and preferences are constantly evolving. In the context of technology, product management becomes even more crucial, as companies must quickly adapt to market trends and consumer expectations, using analytical tools and management platforms to optimize customer experience and increase sales.
