Description: Product sampling is a marketing strategy that involves offering free samples of a product to potential customers. This practice aims to allow consumers to try a product before making a purchase, which can positively influence their buying decision. In the context of e-commerce, product sampling has become increasingly relevant as it allows brands to overcome the physical contact barrier that characterizes online shopping. By providing samples, companies can build trust in their products, increase conversion rates, and foster customer loyalty. Samples can be sent along with orders, offered as part of special promotions, or even distributed at events. This technique benefits not only consumers, who can experience the product firsthand, but also brands, which can gather valuable feedback and data on product acceptance in the market. In a competitive environment, product sampling has become an essential tool for standing out and capturing consumer attention in various marketing settings.
