Description: A product variant is a specific version of a product that differs in particular attributes, such as size, color, material, or technical features. This concept is fundamental in e-commerce, as it allows consumers to choose from different options of the same product, adapting to their preferences and needs. Product variants not only enrich the shopping experience but also optimize inventory management and product presentation on sales platforms. For example, the same model of sports shoes can be offered in various sizes and colors, making it easier for customers to find the option that best fits their tastes. Additionally, product variants can influence marketing decisions, as they allow for market segmentation and personalized offers. In summary, product variants are essential for providing a more complete and satisfying shopping experience in the e-commerce environment.
