Description: Projection mapping is an innovative technique that uses projection technology to transform physical objects into dynamic visualization surfaces for video projection. This technique allows images and videos to be projected onto three-dimensional surfaces, creating an immersive and engaging visual experience. Through the manipulation of light and shadows, projection mapping can alter the viewer’s perception, making objects appear to come to life or transform into different shapes and textures. It is especially relevant in the fields of art, entertainment, and advertising, where capturing the audience’s attention in an impactful way is sought. The main features of projection mapping include its ability to adapt to various surfaces, its interactivity, and its potential to create complex visual narratives. This technique is not limited to projecting static images but also allows for the integration of moving elements, making it a powerful tool for storytelling and conveying messages creatively and effectively.
History: Projection mapping began to gain popularity in the late 1960s and early 1970s when artists started experimenting with projecting images onto irregular surfaces. However, it was in the 2000s when the technology was refined and became more accessible, thanks to advancements in projection software and hardware. Events like the Amsterdam Light Festival in 2007 helped popularize this technique, showcasing its potential in art installations and live performances.
Uses: Projection mapping is used in a variety of applications, including live performances, art installations, advertising, and corporate events. It is also employed in museums and exhibitions to create interactive experiences that engage visitors. In the entertainment field, it is used in concerts and festivals to enhance the visual experience for the audience.
Examples: A notable example of projection mapping is ‘The Night Lights’ show at Leeds Castle, where animated images are projected onto the castle structure. Another case is the use of projection mapping in the ‘Vivid Sydney’ event, where iconic buildings in the city are transformed into canvases for luminous artworks.
