Description: A promotional offer is a special deal or discount offered to customers with the aim of encouraging the purchase of products or services. These offers can take various forms, such as percentage discounts, reduced prices, free shipping, or gifts with purchase, among others. Their main characteristic is that they seek to attract consumer attention, generating a sense of urgency that motivates immediate purchase. In the context of retail and e-commerce, promotional offers are key tools for increasing sales, improving brand visibility, and fostering customer loyalty. Additionally, they are often accompanied by digital marketing campaigns that utilize emails, social media, and online ads to maximize their reach. The relevance of these offers lies in their ability to influence consumer behavior, especially in a competitive environment where options are abundant. By providing added value, companies can differentiate themselves and capture the attention of potential buyers, turning visits into effective transactions.
