Description: Publishing on the Web refers to the process of making reports and data accessible via the Internet, allowing a broad audience to consult and analyze them. This process involves creating digital content that can be viewed in web browsers, facilitating the rapid and efficient dissemination of information. In the context of web analytics, this practice becomes particularly relevant as it enables organizations to transform large volumes of data into meaningful insights that can be shared with various stakeholders. Publishing on the Web not only involves presenting data but also interacting with it, allowing users to explore and customize information according to their needs. The main features of this practice include accessibility, interactivity, and real-time update capabilities, making it a powerful tool for data-driven decision-making. Additionally, by using web-based platforms, organizations can integrate advanced analytics and attractive visualizations, enhancing the understanding and use of the published information.