Description: Quality Maintenance in the Service Quality category refers to the processes and practices implemented to ensure that the quality of service provided by an organization is maintained over time. This concept is fundamental in service management, as it is not only about delivering high-quality service at the time of delivery but also about ensuring that quality is sustained and continuously improved. The main characteristics of Quality Maintenance include constant monitoring of service standards, ongoing staff training, implementation of customer feedback, and adaptation to changing market needs. The relevance of this approach lies in its ability to foster customer loyalty, enhance brand reputation, and optimize operational efficiency. In an increasingly competitive business environment, organizations that prioritize Quality Maintenance not only manage to satisfy their customers but also position themselves favorably against their competitors, thus ensuring their sustainability and long-term growth.